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The time for action is NOW not sometimes in the future! We have established consulting and development company called The Finnish Gambling Consultants which will concentrate on gambling related operations globally. The European Court of Justice has accepted the monopoly in lottery business if it is necessary to prevent gambling related problems. Those operators who have had just sports betting business without any other gambling verticals have faced extremely big problems. We have recognized our focus areas. Me and Reijo also from Veikkaus own that company together. Lotteries should have capability to serve their customers whenever and wherever they are willing to buy products. Gambling was something bad and lottery was good. We have noticed that it is easier to offer services for customers in digital channels than in traditional retail network. It is already now obvious that Covid has changed our lives. We have managed to make non-exclusive partnerships with five excellent professionals who will give us more resources and expertise if needed. I have thought that issues a lot during last few days and believe that we could help operators, lotteries and the other ones, who would like to develop their offering and service in that area. All lotteries have had lotto games and most of them have also sold scratch cards and some have had those pool-based sports games. We have also informal network of esports experts which we could utilize if there would be need for esports consulting. If you have offered only sports betting and there are no sports events going on, what else you could do than stop your operations? When I joined in Veikkaus, the Finnish national lottery operator, over 25 years ago the lottery and gambling world was quite different than it is now. There are still many lotteries where state is the owner of the company, but there are more and more lotteries which are public companies with private owners and in some cases state could be among those owners. I think that it would be possible to further develop business also in monopoly situation but there the tools are totally different compared to real business world. Lotteries should put more resources on data utilization and automatization. All those areas would be worth of own blog, but I try to explain the main changes now shortly. There might be legal reasons for that, but I would say that in many cases those legal and regulative problems are just too easy explanations. There are many things what gambling operators should have learnt from the crisis we have faces during last 2 -3 month. I know that some lotteries are still thinking that way. It is better to concentrate on the future and how they could make things better. Some lotteries are but not all of them. There are lotteries which are acting like real business companies and there are also lotteries which are like state offices β€” which they actually are. There are still plenty of lotteries who are offering just basic lottery products like Lotto and scratch cards.

What is the definition of lottery? Few other important features where attitude and action among lotteries vary a lot are responsible gaming and profit of odds gambling guru company. Nowadays gaming means rather odds gambling guru and social games not lottery or other gambling verticals.

There is still monopoly in basic lottery business in all countries but in practice that is not the case anymore.

In the monopoly world responsible gaming is the most important odds gambling guru and it should be clear that it has important role also in business world but not so big than in monopoly. Lotteries are outlawed by some governments, while others refund twitter it to the extent of organizing a national or state lottery.

I would like to hear how much gambling problems are coming from lottery products and how much crime is linked to those products… There is no monopoly in casino business where gambling problems and criminal actions are much more common than they are in lottery products.

Actually it should be wake-up call also for some other gambling operators too! In both worlds keywords are customer satisfaction, good products and services and digitalization.

They should also have capability to move changes in strategy to business plans and further to operational level as quickly as possible but in the way which their organization and customers will understand.

But it would be possible to offer those supporting services and new kind of products also in retail network if companies could utilize digitalization in all channels, not only in online channel. From business risk management point of view it is better to have wider product portfolio than limited one.

If I think about how lotteries are trying click target their business goals, I could notice extremely big difference between the most active and the most passive ones. We are targeting international gambling operators and suppliers.

I have started today new consulting company together with my friend Reijo Anttila and would like to give some information about our plans. European Union has also caused lots of changes here in Finland and probably in many other EU-member countries too.

Wikipedia tells that lottery is a form of gambling that involves the drawing of numbers odds gambling guru random for a prize. You could find out more information about the company and us from our internet site: www.

There are at least four areas where the most of lotteries should make improvements. We are not going to concentrate only on consulting business although it will be big part of our business. Internet, and later mobile, has changed our business totally but it has influenced on the legal situation too.

The most of lotteries are used to buy everything from same technology supplier and that would block the possibility for change and opportunity to use the best solutions in different areas. Companies should have as fast time to market time as possible and technology is the most important element there.

There are tools for that protection like internet and payment blockings. You could use the same email if you would start cooperation discussion with us too.

Monopolies are against the basic principle of EU where we believe on free movement of products and services. Those companies who have managed to do that, have better possibilities to stay alive during that crisis and after that. That weakness is to big role of retail business and the lack of digital online business. The game is not over, but Covid has showed that time for change is now! I would describe that as the seventh area. I got the impulse for this one from the virtual SBC Digital Summit event where I participated in panel discussion last week. Lotteries should understand that online sale is not against retail business but rather will support that. It is not useful to say that lotteries should understand the need of change already many years ago. At the same time some forerunner lotteries decided to introduce fixed odds sports betting. It has been amazing how fast that changed has happened. Gambling operators should have as modern and agile technology solutions as possible. Many lotteries are established by the states and have been owned by those states too. Companies should have adaptive strategy which means capability to react on big changes fast. Thanks to their backgrounds and history, lotteries have some competitive edges compared to private companies and they should try to utilize them and make good business. Covid has shown one big weakness from gambling business which is mainly problem for casinos and lotteries. The first one is to act like monopoly company should do β€” concentrate mainly on prevention of gambling problems and not be too active with marketing, sale, and development. Then there are lots of lotteries between those two groups. I have always seen technology as a tool for business. There could be even more of them, but we have decided to concentrate on these six areas mainly. Lotteries should be more ready to take more risks, controlled ones of course. I must admit that it is extremely important tool which allows you to develop your business. There are nowadays secondary lottery products and sports betting about lottery results which customers could play instead of the original lotteries. There are also some private gambling operators who are doing excellent work in that responsible gaming area. I think that one big challenge in that area for lotteries is unwillingness to make changes to technology which they are used to use. Those problems could be gambling problems or crime which is linked to gambling business. Danske Spil and Svenska Spel are good examples of that kind of structure. Lotteries have taken responsible gaming issues seriously and they still are, but are they really doing things better than the private gambling operators? Gambling companies should have wider product portfolio than the most of them have at the moment. Companies should understand and admit that customers are kings and queens and they will decide what, when and where they are going to buy. Some lotteries had pool-based sports games like Football Pools and the word we used for whole business was gaming. Although retail is really important part of lottery business, lotteries should have digital business too. If lotteries are willing to move towards real competition, they should digitalize their business, introduce customer-oriented systems, and add more gambling verticals to their portfolio. The roles of state and lottery company should be separate and clear enough. The other option is to concentrate on real business and offer as good and wide gambling products to customers as possible and trust on own strengths. I will now continue with the same theme and this blog will partly be the same than that previous one. It is old fashioned way to think that good product would be enough to get customers and sales. In practice all of them have had monopoly situation in lottery business in their own jurisdictions. Too many lotteries have faced similar problem. Is there anything which makes lottery totally different compared to other gambling and gambling operators. We should understand more about our customers and data is one important part of that. I think that there are two totally different options available. This blog will be quite personal and commercial one. That is big problem for lotteries mainly. Some lotteries have divided their businesses to two or even more separate companies where the other company is operating in the monopoly environment and the other one is in serious competition license market. I said in panel discussion last week that hopefully Covid is the wake-up for lotteries. The main problems in that area are slow processes, the fear of change and the lack of communication with employees and customers. The final decision maker is the state, but lotteries could influence on that decision.